Ten Sports speaks. "Between overs ad" issue heatens up!

Ten Sports has replied to the show-cause notice issued against it for violating advertising laws. A briefing by Ten Sports lawyer Haridas revealed shocking insights into the root cause of ad-menace affecting millions of Indian cricket lovers. Excerpts of Mr. Haridas's briefing are presented below.

"ISI! Pakistan's ISI is responsible for diluting viewer's frame and congesting it with nonsensical ads. The ISI sends stealth planes across the border and above our stadiums. These planes come fitted with projectors, which project the static ads that one sees in the wicketkeepers end. These ads make a mockery out of Indian brands. Deliberately, the ISI chooses under-performing brands, screens it in prime overs, and influences Indian viewers' buying decisions. For example, a lot of people went ahead with choosing Tata DoCoMo after they saw DoCoMo ads appearing suddenly on either side of Dhoni's butt. But unfortunately, their networks don't seem to have coverage. By encouraging viewers to buy shit products, ISI forces other companies to manufacture similar shits, and thus is trying to make India a land of shit products and shit companies."

Indian skipper MS Dhoni, who was also present during the briefing, nodded furiously. "Well off course I dropped catches because of Sangeetha mobiles! I lost visibility of the ball due to overlapping colors. If the ISI wants to continue similar gimmicks, it must atleast make sure the ads don't have color shades that match the cricket ball's color."

Meanwhile, ISI had denied any sort of involvement in the matter. "Well their own people don't like to see Ashish Nehra or Ravindra Jadeja playing. So they try those Seagram on-the-pitch explosion type ads to try and kill their own cricketers. Must be the work of some expert hacker. Their CBI must try and find out who the hacker is from the Kill Ravindra Jadeja Facebook community."

Aakash Karat, a Communist party member said - "Technology of all sorts must be abolished. Its the people who matter. Broadcasters must stop showing the score, overs and batsmen-bowler details too. Nothing other than core cricket must be shown. This way, a lot of employment can be created by appointing freelance scorers for every home. The government must issue free blackboard and chalk pieces to these scorers so that they earn a decent living."