The World Cup organizers are in trouble. So is the World Cup, and quite possibly, the Census Commissioner of India. Mahipaleshwaran, from Karur district in Tamilnadu, demanded the school teacher who came home for survey, the World Cup. "Where is the Cup that counts?", he asked. The bewildered teacher tried explaining to him that she was there to take the head count on behalf of the Government of India, but that only enraged Mahipaleshwaran.
"Nothing in India does what it claims to do! Last week I had constipation, and the doctor prescribed me some pills. Since it was the first time I was using those pills, I decided to eat a few Cadbury Diary Milks for a 'Shubh Aarambh'. The constipation multiplied exponentially! Now even government agencies have started advertising tall claims! Why aren't these census officials coming with the cup which they claimed can count?" Mahipaleshwaran has demanded the Census Commission and ICC World Cup committee to declare public their activities using the RTI act.
In a bid to avoid fuss, the ICC sent a replica of the World Cup and a ventriloquist to Karur to convince Mahi that the Cup could indeed count. The move, however failed when Mahi snatched the Cup, went to a crowded bar and asked the Cup to count the number of people. "Blatant lie! They should've clearly mentioned in the advertisements that the Cup can count only one person!" His neighbor, Ponnambalam, had similar concerns. "I was playing Need for Speed on my computer. I wanted to switch to Prince of Persia. Hence I drank Pepsi. But the bloody game never changed! I even painted my body and did all those silly things that the cricketers did in the advertisement, but alas, PEPSI DID NOT CHANGE THE GAME!!" Mahipaleshwaran and Ponnambalam have jointly filed a Public Interest Litigation regarding the issue.
Veteran lawyers predict that the court might issue directives to the companies to add a few lines in the advertisements. "It could be something like: 'The Cup that counts, but not people or anything physical or quantifiable, and most definitely can't take a census.' Yes, that would mean few extra seconds in terms of ad length and a lot more money. But corporates must have a responsibility of being honest and clear with the people, which in the long run could bring loyal customers."
Meanwhile Opposition Party leaders have blamed the UPA government for poor planning. "How can you have a Cup that counts and the Census of India in the same year? It is obviously bound to confuse aam admi. Manmohan Singh and Sonia Gandhi should personally take full responsibility for this."
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