Tuesday, September 14, 2010

CWG jokes increase India's GDP

Following the stupendous success of the Commonwealth Games jokes market in India, several other countries are emulating contending for the next CWG. Many nations have already started sending Group of Ministers to study various joke patterns. England has gone one step further: Roads leading to 10 Downing Street have all been dug up, thus symbolically announcing England's bid for CWG 2014.

Trade analysts say that this isn't surprising, considering that people read more CWG jokes than CWG news, and that the demand for jokes will only keep growing as the opening ceremony nears. A top publishing firm has confirmed that it would be releasing a book - a compilation of all the jokes about the CWG. It also revealed that the first copy of the book would be given to Mr.Suresh Kalmadi, a central character in the book. It is rumoured that 20th Century Fox Film Corporation has bought the film rights for the book and it would soon be made into a major motion picture.

An internet market analysis company, which researched blogs and websites which publish CWG jokes, has divulged that several FMCG, telecommunication and other hot brands now advertise in CWG satire websites. The revenues generated by such websites have been so number crunching, that some of them have actually decided to sponsor the CWG Games. Search engine operators Yahoo! and Google have said that 'CWG jokes, CWG humour', etc are the most searched topics. In fact, State cellular operator BSNL offers SMS subscriptions to 'CWG joke of the day' at Rs.10 per month. Tata Docomo launched the same service at 1 paise per month, but customers say they have to climb poles and sit for a few hours to 'collect' messages.

The human costs have also been very benefiting. Several people who had registered with the Delhi Employment Exchange have been given job offers as field-satirists. Celebrities, especially film personalities, who haven't been signed up for any movie, now entertain their fans with fresh CWG jokes. The games have also proved to be a blessing in disguise for retired class. Says a recently retired school teacher: "I was always worried what I'd do after retirement, was worried if boredom would kill me. But thanks to Mr. Kalmadi, I entertain myself most of the day reading and writing CWG jokes."

The bleeding aviation industry has also jumped in. Air India has come up with a novel idea to entertain the participating athletes and passengers. The backside of every ticket will have a CWG cartoon to keep them entertained. Realizing the huge potential that these jokes can generate, several institutes overseas now offer Diploma in CWG Satires. Will there ever be a saturation? "Of course not" says a person familiar with the developments. "These jokes are everywhere. From the theme song, to the lyrics, to the sponsors, to the organizers, to the roads, to the stadiums, these are just obnoxious. There will never be an end to them, even after the CWG ends. This field is completely recession proof."

2 comments:

  1. dogs were found in the CWG Village as it was an experiment......that if dogs could stay in that village then humans too can...guess....u all remember....first a dog was sent to the moon before humans went there...so we took the idea from there...did we do anything wrong....
    R Kalmadi....

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